Bollywood Stars and International Companies
Bollywood Stars and International Companies
Date: 03/23/2006
International companies are signing Bollywood Stars to market their products to the Indian Market. Recently it was announced that Aishwarya Rai Aishwarya Rai would be in a new Coca-Cola campaign called Thande Ka Tadka which target the younger generation. Other brand ambassadors are Abhishek Bachchan for Ford Motors to introduce Ford Fiesta, Amitabh Bachchan was seeing driving Versa and has already endored ICICI, which now has Shahrukh Khan to endorse NRI banking. Shahrukh Khan has been seeing in Hyundai's Santro and Getz and is also endorsing Himani talcum powder and Hewlett Packard’s Compaq Presario notebooks and desktops. Saif Ali Khan and Rani Mukherjee has also been signed by Chevrolet which is launchomg a new car called Aveo. Aamir Khan was endorsing Innova. John Abraham will be seen riding Yamaha or sipping diet cola while endorsing Samsung Mobiles, Fast Track Titan Eyegear and Yamaha Bikes. And has teamed up with Bipasha Basu to sell anti-dandruff shampoo. Even stars children are getting endorsements, like Hema Malini’s daughter Ahana endorsing Kent water purifier. Not to be left behind Udita Goswami is selling plywood and Katrina Kaif. selling diamonds. Hema Malini is endorsing Bank of Rajasthan. Juhi Chawla endorsing Dena Bank. Cricketer Rahul Dravid is the brand ambassador for Bank of Baroda and Max New York Life. Cricketer M S Dhoni is endorsing the Anil Ambani-controlled Reliance ADA Group, also endorsing Pepsi, Reebok, TVS Motors, Orient Fans, Mysore Soaps, British Petroleum and Videocon. Tennis star Sania Mirza endorsing Sprite and Hyundai and also GVK Industries, Sahara, Atlas Cycles, Tata Tea and Sports Authority of Andhra Pradesh.
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